Our Story
Welcome to Reign London, the Destination for the Interior Obsessive.
Born from a love of fashion and interiors, Reign London was created in 2020 as a way to bring together two of our Founder’s greatest passions. With years of experience in the fashion world, Natalie wanted to create a brand that offered carefully curated, unique pieces that were both beautiful and functional.
In addition to designing in-house, we are passionate about seeking out the unusual, from rare vintage finds to hand-crafted pieces of art and collaborating with exceptional artists. Our collections are carefully curated, featuring pieces that are rich in character, craftsmanship, and timeless appeal. Every item is chosen with a commitment to quality, uniqueness, and lasting beauty.
At Reign London, we believe your home should reflect your personal story. Our collections are here to inspire you and help create a space that feels authentic, full of personality, and uniquely yours.
Thanks for stopping by, we’re excited to share our favourite finds with you.

The Collectors’s Edition
We are proud to present the first piece of our Collector's Edition, an exquisite Vintage ceramic vessel by the renowned artist Teena Gould.
Created using reduction firing techniques and ash glazes, this vessel exemplifies her exceptional skill and artistic vision. Its rich, earthy finish highlights the complexity and depth of Gould’s expertise in stoneware, while the reduction firing process ensures each piece is unique, with glazes interacting in unpredictable yet harmonious ways.
For collectors with an appreciation for exceptional artistry and craftsmanship, this vessel is a rare opportunity to acquire a work that combines both aesthetic beauty and historical value. Teena Gould’s legacy within the world of ceramics makes this a remarkable addition to any collection, offering both artistic enrichment and long-term investment potential.

The ‘Must-Have’ Cushion
Our Orla cushions have been designed to compliment the most stylish of interiors. With their rich texture and simple colour block expression they’re the perfect cushion to compliment almost every interior scheme.
Collections
Must Have Edit
Our latest edit features a shortlist of the ‘must have’ pieces we’re lusting after. From the irregular shape and checkerboard pattern of our best selling Raine mugs, to the locally sourced Vintage pieces from all around the globe, the hand sculpted ceramics made by artisans here in the UK, to our favourite pieces from our new in collection.
Each one has been selected for their lust factor and will be sure to make a great addition to your home.