The Reign Collection 2.0
Just Landed
Brushstrokes of Stillness
A continuation and quiet evolution of the original series, The Reign Collection 2.0 deepens the exploration of Wabi Sabi, the art of finding beauty in imperfection, impermanence, and the understated.
Featuring original works, this collection honours the same calm, earthy palette and tranquil energy, while introducing new techniques, richer contrasts, and more expressive, intuitive mark-making. Each piece invites stillness and reflection, embracing the raw, the textured, and the intentionally incomplete.
Rooted in the philosophy of slow living, The Reign Collection 2.0 is a visual pause, a gentle reminder to appreciate the subtle shifts, quiet flaws, and the unique stories held within each brushstroke.
Titled ‘Reign II’
This trio of artworks form a quiet yet powerful statement, each piece unique, yet designed to exist in harmony with the others. Built on deep-edged, textured canvas, the surfaces are rich with layered handmade papers, creating a tactile, organic base.
Shades of deep burgundy flow through the pieces, oozing emotion and evoking a sense of passion, beautifully contrasted with natural and umber tones that soften and ground the intensity. The contrast, bold yet restrained, brings depth and quiet drama.
Unframed and intentionally raw at the edges, this rustic Wabi Sabi style triptych speaks to balance, imperfection, and connection. Minimal yet expressive, it invites slow observation and offers a mindful moment of presence within your space.
The Collectors’s Edition
We are proud to present the first piece of our Collector's Edition, an exquisite Vintage ceramic vessel by the renowned artist Teena Gould.
Created using reduction firing techniques and ash glazes, this vessel exemplifies her exceptional skill and artistic vision. Its rich, earthy finish highlights the complexity and depth of Gould’s expertise in stoneware, while the reduction firing process ensures each piece is unique, with glazes interacting in unpredictable yet harmonious ways.
For collectors with an appreciation for exceptional artistry and craftsmanship, this vessel is a rare opportunity to acquire a work that combines both aesthetic beauty and historical value. Teena Gould’s legacy within the world of ceramics makes this a remarkable addition to any collection, offering both artistic enrichment and long-term investment potential.
Collections
Objects Of Desire
Step into a world of curated beauty with Objects of Desire.
A captivating collection of vintage treasures, rare collector’s pieces, elegant marbles, intricate vases, and evocative artwork. Each item in the collection is hand-selected for its timeless beauty and distinctive character, inviting a sense of depth and individuality into the home.
Whether it’s the textured brushwork of an original painting, the patina of an aged sculpture, or the subtle lines of a hand-turned vessel, every piece tells a story. Unified by their artistry and expressive presence, these objects are more than décor they are lasting statements, made to be admired, layered, and lived with.
Our Story
Welcome to Reign London, the Destination for the Interior Obsessive.
Born from a love of fashion and interiors, Reign London was created in 2020 as a way to bring together two of our Founder’s greatest passions. With years of experience in the fashion world, Natalie wanted to create a brand that offered carefully curated, unique pieces that were both beautiful and functional.
In addition to designing in-house, we are passionate about seeking out the unusual, from rare vintage finds to hand-crafted pieces of art and collaborating with exceptional artists. Our collections are carefully curated, featuring pieces that are rich in character, craftsmanship, and timeless appeal. Every item is chosen with a commitment to quality, uniqueness, and lasting beauty.
At Reign London, we believe your home should reflect your personal story. Our collections are here to inspire you and help create a space that feels authentic, full of personality, and uniquely yours.
Thanks for stopping by, we’re excited to share our favourite finds with you.