Say Hello to our just landed pieces
Our Story
Reign London is the destination for the interior obsessive. Founded through a love of fashion and interiors, our Founder Natalie established the business in December 2020 after working for a number of years in high profile positions within the fashion industry. With a passion for well put together spaces and fashion, Natalie fused her two loves together and Reign London was born. Our commitment at Reign London is to curate and create beautiful pieces that are both functional, desirable and will last for years to come. Whilst also designing in house, we search the globe for the most talented artists and craftmanship to offer you a range of consciously chosen, timeless products which we hope will inspire you to create a home that is brought to life by all our favourite finds.
Welcome to Reign London, thank you for joining us on our journey.
Styling Series, Multi-functional Decor
We believe the pieces we sell should offer both form and function. We want you to fill your homes with decorative objects that are stylish and multifunctional, giving you an opportunity to style them in a way that is unique to you. Here we show you new ways to restyle your Maddox and Mio pieces.
Previously styled on a sideboard or dresser, yet here we have hung our sculpted dish Maddox on the wall. Whether you decide to add it to a gallery wall or hang it on its own as we have, it serves as a unique, on trend, statement piece and in turn gives it a new lease of life and form.
Traditionally used as a catchall, our Mio dish is styled here as a ikebana. By using a small flower frog we’re able to add a few carefully placed stems giving the piece new form and function.
The ‘Must-Have’ Cushion
Our Orla cushions have been designed to compliment the most stylish of interiors. With their rich texture and simple colour block expression they’re the perfect cushion to compliment almost every interior scheme.
Must Have Edit
Our latest edit features a shortlist of the ‘must have’ pieces we’re lusting after.
From the irregular shape and checkerboard pattern of our best selling Raine mugs, to the locally sourced Stone Vintage pieces from all around the globe, the hand sculpted ceramics and paper pieces made by artisans here in the UK, to our favourite pieces from our new Jewellery range.
Each one has been selected for their lust factor and will be sure to make a great addition to you and your home.
The Reign Collection
by Clare Tumilty
This series of ‘mini’ paintings is inspired by the beauty of imperfections.
Exploring the style of the Wabi Sabi aesthetic in which there is an appreciation of all things impermanent, imperfect and incomplete.
Neutral and earthy in palette, each piece is completely unique, rich in texture and depth, evoking a sense of passion and emotion.
Welcome to Our First Jewellery Collection
Fusing organic shapes, natural textures and details together with a handcrafted feel, our first jewellery collection is here.
Dipping our toe into all things fashion, our must-have jewellery heads up the new addition to our store, ‘lifestyle’. Expect our signature of both statement and minimalist styles that have been designed to add style and uniqueness to you and your wardrobe.
For special occasions, the everyday and everything in between, our jewellery collection offers something for everyone.