The Reign Collection 2.0
A continuation and quiet evolution of the original series, The Reign Collection 2.0 deepens the exploration of Wabi Sabi, the art of finding beauty in imperfection, impermanence, and the understated.
Featuring original works, this collection honours the same calm, earthy palette and tranquil energy, while introducing new techniques, richer contrasts, and more expressive, intuitive mark-making. Each piece invites stillness and reflection, embracing the raw, the textured, and the intentionally incomplete.
Rooted in the philosophy of slow living, The Reign Collection 2.0 is a visual pause, a gentle reminder to appreciate the subtle shifts, quiet flaws, and the unique stories held within each brushstroke.
Titled ‘Reign I’
Set in a rich, dark wood frame, this one-of-a-kind piece is a grounding presence in any space. Created using layers of handmade textured papers, each element has been thoughtfully soaked in neutral, earthy shades, natural tones that soothe and centre. Contrasting brushstrokes sweep across the surface with expressive energy, offering a quiet tension between stillness and movement. These marks, raw and intentional, reflect the ebb and flow of daily life.
Rooted in the Wabi Sabi philosophy, this artwork invites a sense of calm, simplicity, and imperfection into your living space. It acts as a visual reminder to slow down, embrace the present, and welcome a balanced, more mindful way of being.
Timeless Pieces | £25 & Under
Elevate your everyday with timeless pieces designed to bring beauty and intention to your space. Our £25 and Under collection features refined homeware, from our signature, best selling checkerboard Raine mugs to sculptural candleholders and polished espresso sets, each thoughtfully crafted to add a touch of quiet luxury to your rituals.
Whether for gifting or indulging yourself, each piece is chosen to enrich your home with understated beauty.
Collections
Objects Of Desire
Step into a world of curated beauty with Objects of Desire.
A captivating collection of vintage treasures, rare collector’s pieces, elegant marbles, intricate vases, and evocative artwork. Each item in the collection is hand-selected for its timeless beauty and distinctive character, inviting a sense of depth and individuality into the home.
Whether it’s the textured brushwork of an original painting, the patina of an aged sculpture, or the subtle lines of a hand-turned vessel, every piece tells a story. Unified by their artistry and expressive presence, these objects are more than décor they are lasting statements, made to be admired, layered, and lived with.
Our Story
Welcome to Reign London, the Destination for the Interior Obsessive.
Born from a love of fashion and interiors, Reign London was created in 2020 as a way to bring together two of our Founder’s greatest passions. With years of experience in the fashion world, Natalie wanted to create a brand that offered carefully curated, unique pieces that were both beautiful and functional.
In addition to designing in-house, we are passionate about seeking out the unusual, from rare vintage finds to hand-crafted pieces of art and collaborating with exceptional artists. Our collections are carefully curated, featuring pieces that are rich in character, craftsmanship, and timeless appeal. Every item is chosen with a commitment to quality, uniqueness, and lasting beauty.
At Reign London, we believe your home should reflect your personal story. Our collections are here to inspire you and help create a space that feels authentic, full of personality, and uniquely yours.
Thanks for stopping by, we’re excited to share our favourite finds with you.