Our Story
Reign London is the destination for the interior obsessive. Founded through a love of fashion and interiors, our Founder Natalie established the business in December 2020 after working for a number of years in high profile positions within the fashion industry. With a passion for well put together spaces and fashion, Natalie fused her two loves together and Reign London was born. Our commitment at Reign London is to curate and create beautiful pieces that are both functional, desirable and will last for years to come. Whilst also designing in house, we search the globe for the most talented artists and craftmanship to offer you a range of consciously chosen, timeless products which we hope will inspire you to create a home that is brought to life by all our favourite finds.
Welcome to Reign London, thank you for joining us on our journey.

The Collectors’s Edition
We are proud to present the first piece of our Collector's Edition, an exquisite Vintage ceramic vessel by the renowned artist Teena Gould.
Created using reduction firing techniques and ash glazes, this vessel exemplifies her exceptional skill and artistic vision. Its rich, earthy finish highlights the complexity and depth of Gould’s expertise in stoneware, while the reduction firing process ensures each piece is unique, with glazes interacting in unpredictable yet harmonious ways.
For collectors with an appreciation for exceptional artistry and craftsmanship, this vessel is a rare opportunity to acquire a work that combines both aesthetic beauty and historical value. Teena Gould’s legacy within the world of ceramics makes this a remarkable addition to any collection, offering both artistic enrichment and long-term investment potential.

The ‘Must-Have’ Cushion
Our Orla cushions have been designed to compliment the most stylish of interiors. With their rich texture and simple colour block expression they’re the perfect cushion to compliment almost every interior scheme.
Collections
Must Have Edit
Our latest edit features a shortlist of the ‘must have’ pieces we’re lusting after. From the irregular shape and checkerboard pattern of our best selling Raine mugs, to the locally sourced Vintage pieces from all around the globe, the hand sculpted ceramics made by artisans here in the UK, to our favourite pieces from our new in collection.
Each one has been selected for their lust factor and will be sure to make a great addition to your home.